Toyota
Japanese manufacturer is trying to become as competitive as rivals Volkswagen and Hyundai. For that, Toyota aims to reduce prices by 30%.
Toyota seeks to strengthen its leading position among the largest global producers of vehicles with a strategy to be implemented in coming years. Japanese manufacturer intends to adopt a new strategy to reduce costs, able to lead to a reduction in the price of its models by around 30% no later than 2013.
Toyota is currently forced to make a brand more competitive than the Volkswagen and Hyundai’s rivals are doing well in emerging markets such as China and India. Takeshi shiranui, senior manager at Toyota, said the company prices are now 30% higher than those of rival South Korean conglomerate. Consequently, Japan must rebuild its global pricing policy.
Currently, Toyota engineers are forced to design and production solutions for some 165 basic components to reduce overall costs. Global suppliers are also invited to come up with solutions. Adapting new draft made the old procedure, the concentration of teams of engineers on a single model to be abandoned.
Toyota’s new strategy seeks to use local resources effectively cheaper, even if that means abandoning a general dies of a global model, as Corolla.
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