Divisions North American groups Ford and General Motors have launched an aggressive campaign of incentives to take root Toyota customers, taking advantage of widespread discontent generated by the “chaos” accelerator. The two groups offer a discount (deadline end of February) for an amount of 1,000 euros if they proceed at the back of a Toyota car and the subsequent purchase of a standard Ford or GM. This initiative has been replicated in the final hours also from Chrysler and Hyundai, also prepared to offer a discount of up to $ 1,000.

Not everyone, however, have decided to take advantage of the difficulties experienced by the Japanese giant. Honda, for example, by the mouth of its vice-president for North American market John Mendel refused to “a campaign of predation to Toyota and its customers.”